Caudalie - Holiday Giveaway Campaign
fall/winter 2024
thoughtfully curated around the 5 love languages, with each video intentionally designed to highlight a distinct theme. Serving as the creative director and on-camera talent, leading a content series that integrated fifteen partner brands while maintaining a cohesive, elevated narrative across caudalie’s social platforms.
a multi-day ugc holiday campaign created for caudalie’s annual 15 days of giveaways
physical touch
brands included: Caudalie (vinotherapist line + glow elixir, omnilux, My paume, splits59
words of affirmation
brands included: Caudalie (beauty elixir + instant detox mask), ami cole, 5 minute journal, Fable
acts of service
brands included: Caudalie (resveratrol-lift line), ries, filterbaby, boyish jeans
quality time
brands included: Caudalie (premier cru line), vitruvi, barefoot dreams, breda
gift giving
brands included: caudalie (vinoperfect line), stay courant, bread, maison louis marie